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Customer (Results)

Perception Measures are of the customers’ perception of the organization.

 

Measures may focus on: Reputation and image, Product and service value, Product and service delivery, Customer service, relationship and support, Customer loyalty and engagement.

 

Performance Indicators are the internal ones used by the organization in order to monitor, understand, predict and improve the performance of the organization and to predict perceptions of its external customers.

 

Measures may focus on: Products and services delivery, Customer service, relationships and support, Complaints and compliments, External cognition.

EFQM model Criteria 6a Performance and 6b Performance Indicators.